Aimé Leon Dore has established itself with some of the best marketing campaigns seen in the men’s streetwear industry as of late. Prioritising class, refined taste and luxury. The list of Aimé Leon Dore’s collaborations become more and more extensive as the years go on, from New Balance, Porsche, La Marzocco to Puma, the newest Aimé Leon Dore collaboration is yet just another example of how a distinct brand can manage to extend their lasting impression harmoniously with another inimitable brand in such an impactful way. Aimé Leon Dore has truly mastered the art of seamless collaboration.
The Marketing
Aimé Leon Dore has truly mastered their unforgettable marketing campaigns that remain unique and bold, yet timeless and enduring in execution. Whether it be a custom Porsche 944 for a Porsche collaboration, or a custom branded boat for a New Balance collaboration, Aimé Leon Dore understands every assignment and manages to execute it with precision and impact. In previous campaigns, you were more likely to see a bespoke Porsche out the front of the Aime Leon Dore New York Flagship Store, but for this collaboration, no expense was spared. Aime Leon Dore placed a branded Aime Leon Dore, Gore-Tex and The North Face helicopter outside of the Mulberry St store. The branding truly reaching the highest elevations.
The Collection
The
The Aime Leon Dore x The North Face Reversible Pertex® Nuptse Jacket in Frost Grey
Some pieces simply understand alpine life better than others, and this collaboration between Aimé Leon Dore and The North Face is one of them. Built on the bones of the iconic Nuptse silhouette, the jacket is fully reversible — CLOUD DOWN on one side for maximum warmth and packability, a sleek nylon ripstop lining on the other for a cleaner, more minimal look. Underneath it all sits 700-fill RDS-certified recycled waterfowl down, the kind of fill power that turns a mountain lodge morning or a wind-whipped chairlift ride into a non-event.
The details are where the design earns its keep: a DWR finish to shrug off snow and sleet, an adjustable hood with a cord-locked drawcord, a bungee hem for sealing out drafts, and tubular elasticated cuffs that keep the warmth in without ever feeling restrictive. The relaxed fit leans into off-duty ease rather than technical stiffness, while the co-branded North Face and Aimé Leon Dore logos at the chest and back quietly signal the pedigree behind it.
It's a jacket built for genuine alpine performance but styled with the kind of restraint that makes it just as at home crossing a hotel lobby as it is crossing a ridge line — which, in the end, is exactly the balance great outerwear should strike.